In-Game Activations · Minecraft & Roblox

Crafting stories,
one world
at a time.

Blocky Studios builds custom in-game activations inside Minecraft and Roblox, designed and produced fully in-house. We turn brand campaigns into worlds people actually want to play in.

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Trusted by brands that take play seriously.
LEGO
NVIDIA
OMEN
PepsiCo
Mountain Dew
Carrefour
Rețele Electrice
Sun Plaza
Meteoritzi
QwertyKey
Bucharest Gaming Week
Gaming Marathon
LEGO
NVIDIA
OMEN
PepsiCo
Mountain Dew
Carrefour
Rețele Electrice
Sun Plaza
Meteoritzi
QwertyKey
Bucharest Gaming Week
Gaming Marathon

We build the worlds.
Brands get
the story.

Blocky Studios is a full-stack in-game activation studio. We design custom servers, maps, and game experiences inside Minecraft and Roblox, then run them as live campaigns your audience actually plays.

01 — BUILD
🧱
Custom Minecraft & Roblox Servers

We design and build branded servers and maps from scratch, from minigames to full interactive worlds.

02 — ACTIVATE
📡
Live In-Game Events

Live tournaments, launches, and in-game events produced end-to-end by our team.

03 — EDUCATE
🎓
Edutainment & Tournaments

Branded competitions with real prizes and educational worlds that teach while players play.

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Why Blocky Studios

Why brands
build with us.

01
Worlds built to brief, not off the shelf.

Every server, map, and minigame is designed around your campaign. No recycled content, we build it from scratch. Your brand shapes the world, not the other way around.

02
Campaigns measured in real numbers.

Millions of views and play sessions per campaign. We report what actually matters: players, watch time, and community response.

03
Production that scales from livestream to main stage.

We've delivered activations running for weeks on YouTube and activations that fill a festival main stage in an afternoon. Same team, same quality, both ends of the spectrum.

Selected work.

See all projects →
Gaming Marathon Play Together
Gaming Marathon Play Together
Custom Minecraft Map + Creator Activation

The Rețele Electrice educational Minecraft map returned live at Gaming Marathon Play Together 2026, with iSilent guiding a new audience through the world of electricity.

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Rețele Electrice × iSilent
Rețele Electrice × iSilent
Custom Minecraft Map + Creator Activation

An educational Minecraft map that taught viewers how electricity works, played live during Gaming Marathon Christmas 2025.

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Bucharest Gaming Week Main Stage
Bucharest Gaming Week Main Stage
Live Event + Main Stage Activation

The Carrefour Minecraft server brought live to the BGW Main Stage, with three top creators competing in custom minigames for real-life prizes.

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Brands we've
activated with.

LEGO
NVIDIA
OMEN
PepsiCo
Mountain Dew
Carrefour
Re?ele Electrice
Sun Plaza
Meteoritzi
QwertyKey
Bucharest Gaming Week
Gaming Marathon

Ideas on gaming,
culture, and brand.

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Strategy · July 2026
Gaming activations: what they are, what they cost, and what actually works

Gaming activations are marketing campaigns built around play instead of ads. Here's how the format breaks down, what real campaigns look like in numbers, and how to tell a good one from an expensive logo placement.

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Case Studies · July 2026
From livestream to main stage: scaling in-game events

How Carrefour's Minecraft campaign grew from a YouTube series into a live show on the Bucharest Gaming Week main stage, and what changes when the audience is standing in front of you.

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Formats & Mechanics · July 2026
What makes a branded Minecraft server actually work

The difference between a server players visit once and one they come back to, from a studio that has built both kinds.

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Ready to go in-game?

Let's craft
your world.

Tell us about your brand, your audience, and what you want to achieve. We'll come back with a concept, a campaign plan, and a timeline.