Roblox experiences for brands.

A Roblox brand activation is a campaign where a brand appears inside Roblox through gameplay instead of ads, for example its own branded experience, an integration in a popular game, avatar items players can earn, or a live in-game event. The audience plays with the brand rather than watching it.

A Roblox campaign can go live in as little as one week, for example an integration in an existing game or an avatar item drop. A full branded experience usually takes up to ten weeks, depending on scope. You get a free concept, plan and calendar within five working days of the brief.

Building your own experience gives full control of the story and a lasting place on the platform, but it needs promotion to be discovered. Integrating into a popular game gives instant reach to an existing audience, with less control. Many campaigns combine both, launching inside a popular game and pointing players to the brand's own world.

Roblox is strongest with pre-teens and young teens, with a growing share of older players. It suits brands that want long-running presence with a younger audience, virtual items and launches tied to a date.

Visits, unique players, average play time, items claimed or worn, return rate, and the views from any creator content around the launch. You get a report formatted for the client deck at the end of the campaign.

Yes. We work directly with brands and as the gaming production partner for creative and media agencies, including white-label when the agency leads the client relationship.