Bucharest Gaming Week Main Stage

Bucharest Gaming Week 2025 was one of the biggest gaming events in Romania that year, and Carrefour claimed the main stage with a live Minecraft activation produced entirely by Blocky Studios.

We designed and deployed a custom multiplayer server that ran live in front of thousands of physical attendees while streaming to a massive online audience. The event featured popular Romanian creators Gannicus96, IHATEPINK, and SiNNer22 competing head-to-head in a format built for maximum spectator energy.

What we delivered:

• Custom Minecraft server configured for live main-stage play
• Multiplayer format designed for both in-person and stream audiences
• Technical setup and real-time server management during the live event
• Creator coordination and scripted challenge flow

Carrefour's presence at BGW 2025 became one of the most talked-about brand moments of the event, with creators and audiences reacting organically to a brand activation that felt genuinely fun rather than forced.