What we build
for brands
Four services and one team that takes an in-game activation from the first concept to the final livestream.
One team, from
concept to report
Most brand campaigns inside games fall apart at the seams. The server is built by one vendor, the event is run by another, the production by a third, and nothing quite matches.
Blocky Studios is built differently. We design the world, write the gameplay, and produce the live moments. One team, one timeline, one creative direction from kickoff to wrap.
We design and build branded servers, maps, and minigames from scratch. Every world is shaped around a campaign objective: launch a product, drive footfall to stores, push a brand message, or give an audience a reason to keep coming back.
We work in both Minecraft (Java and Bedrock) and Roblox, and we build for the format that fits your audience — whether that's a single-session minigame or a persistent world that runs for weeks.
What we deliver
- Custom server architecture and hosting
- Original maps, minigames, and game modes
- Branded skins, items, NPCs, and in-world assets
- Performance optimization for livestream-grade play
- Post-campaign report: reach, engagement, watch time, and learnings
Tournaments give your campaign a story arc: stakes, players, a moment of resolution. We build branded competitions across formats your audience already loves — BedWars, SkyWars, Build Battle, Free For All, Parkour, custom modes — and run them as livestream events with real prizes.
What we deliver
- Tournament format design and bracket structure
- Custom competition servers and ruleset enforcement
- Player recruitment (open community)
- Prize fulfillment coordination
- Livestream production and live commentary support
- Post-event report with viewership and participation data
Some of the strongest brand activations don't sell anything directly. They teach. We build educational worlds inside Minecraft and Roblox that turn complex topics into playable experiences — from energy literacy to product safety to financial education. Players learn by doing, and the brand earns trust by association.
What we deliver
- Curriculum and learning-objective design
- Interactive levels mapped to specific learning outcomes
- Age-appropriate gameplay and language
- Educator and parent-friendly framing
- Optional integration with school programs and CSR campaigns
- Impact report: reach, engagement, and learning outcomes
Roblox is where Gen Alpha lives. The platform reaches audiences Minecraft doesn't — with younger players, more user-generated culture, and faster trend cycles. We build branded Roblox experiences with the same end-to-end approach: custom worlds and integrated campaigns.
What we deliver
- Custom Roblox experience design and development
- In-experience branded items, avatars, and locations
- Live events inside persistent Roblox worlds
- Performance tracking and audience analytics
How a project
comes together
Every Blocky Studios project follows the same five-step rhythm. Timelines flex; the structure doesn't.
You tell us the campaign, the audience, and the goal. We come back with questions, references, and a first read on what's possible.
We propose a creative direction: the world, the gameplay, the live moments. You pick what works.
Our team develops the server, the maps, the assets, and the integrations. You review milestones along the way.
Tournaments run. Audiences play. We handle production end-to-end.
You get a full wrap deck: views, engagement, audience data, content highlights, and recommendations for what to do next.
Common
questions
How long does a Minecraft or Roblox activation take?
Concept, plan and calendar come back in five working days, free. The build depends on scope: a single map can take days, a multi-stream season takes weeks. Live dates are locked with you at concept stage.
What do we need to give you?
A brief: the brand, the audience and the objective. We take it from there: world design, gameplay, creators, streaming, on-site setup and the report.
Minecraft or Roblox?
Minecraft gives the broadest reach in Romania and the biggest creator pool. Roblox fits when the audience skews younger. We recommend one at concept stage, based on your objective, and both are on the table.
How do you measure results?
Reach, watch time, players on the server, live audience and replay views, plus what the community did afterwards: clips, Discord activity, players coming back. You get a full report within days of the campaign closing.
Does it work for brands with nothing to sell to gamers?
Yes. Rețele Electrice ran an educational electricity-safety map with 46K+ views and came back for a second edition. If your audience plays, the format reaches them, whatever you sell.
Send us
the brief
Send the brief, a deck or two lines. We come back with questions first, then a concept.