Built for play.
Designed
for brands.
We offer four distinct services. From the first concept sketch to the final livestream, Blocky Studios handles every layer of an in-game activation, so your campaign lands as one coherent experience.
Every layer of
the activation
is covered.
Most brand campaigns inside games fall apart at the seams. The server is built by one vendor, the event is run by another, the production by a third, and nothing quite matches.
Blocky Studios is built differently. We design the world, write the gameplay, and produce the live moments. One team, one timeline, one creative direction from kickoff to wrap.
We design and build branded servers, maps, and minigames from scratch. Every world is shaped around a campaign objective: launch a product, drive footfall to stores, push a brand message, or give an audience a reason to keep coming back.
We work in both Minecraft (Java and Bedrock) and Roblox, and we build for the format that fits your audience — whether that's a single-session minigame or a persistent world that runs for weeks.
What we deliver
- Custom server architecture and hosting
- Original maps, minigames, and game modes
- Branded skins, items, NPCs, and in-world assets
- Performance optimization for livestream-grade play
- Post-campaign report: reach, engagement, watch time, and learnings
Tournaments give your campaign a story arc: stakes, players, a moment of resolution. We build branded competitions across formats your audience already loves — BedWars, SkyWars, Build Battle, Free For All, Parkour, custom modes — and run them as livestream events with real prizes.
What we deliver
- Tournament format design and bracket structure
- Custom competition servers and ruleset enforcement
- Player recruitment (open community)
- Prize fulfillment coordination
- Livestream production and live commentary support
- Post-event report with viewership and participation data
Some of the strongest brand activations don't sell anything directly. They teach. We build educational worlds inside Minecraft and Roblox that turn complex topics into playable experiences — from energy literacy to product safety to financial education. Players learn by doing, and the brand earns trust by association.
What we deliver
- Curriculum and learning-objective design
- Interactive levels mapped to specific learning outcomes
- Age-appropriate gameplay and language
- Educator and parent-friendly framing
- Optional integration with school programs and CSR campaigns
- Impact report: reach, engagement, and learning outcomes
Roblox is where Gen Alpha lives. The platform reaches audiences Minecraft doesn't — with younger players, more user-generated culture, and faster trend cycles. We build branded Roblox experiences with the same end-to-end approach: custom worlds and integrated campaigns.
What we deliver
- Custom Roblox experience design and development
- In-experience branded items, avatars, and locations
- Live events inside persistent Roblox worlds
- Performance tracking and audience analytics
How a project
comes together.
Every Blocky Studios project follows the same five-step rhythm. Timelines flex; the structure doesn't.
You tell us the campaign, the audience, and the goal. We come back with questions, references, and a first read on what's possible.
We propose a creative direction: the world, the gameplay, the live moments. You pick what works.
Our team develops the server, the maps, the assets, and the integrations. You review milestones along the way.
Tournaments run. Audiences play. We handle production end-to-end.
You get a full wrap deck: views, engagement, audience data, content highlights, and recommendations for what to do next.
Minecraft, Roblox
or just a livestream?
Honest answer: not every brief needs a custom world. Here is how the three routes compare, so you can pick before you brief us.
| Minecraft | Roblox | Creator livestream only | |
|---|---|---|---|
| Audience | 13 to 24, the biggest gaming creator pool in Romania. Also strong with families and 10+. | 8 to 14, Gen Alpha. Fast trends, heavy user-generated culture. | Whoever the creator already reaches. No new audience, no world of your own. |
| What the brand gets | A world built around the brand: minigames, map, prizes, on-site play. Reusable across events. | A branded experience inside a platform young players already live in. Discoverable long after launch. | Mentions, a segment, a sponsored moment. The brand is next to the game, not in it. |
| Time to go-live | 1 to 6 weeks | 4 to 10 weeks | Under 2 weeks |
| Budget, indicative | Mid. One activation from a few thousand euro; a season scales up. | Mid to high. Build cost plus platform promotion to get discovered. | Low. Creator fee plus production. |
| Best for | Store traffic, tournaments, education, on-site events, product launches with a hook. | Long-running brand presence for younger players, virtual items, awareness at scale. | Quick awareness, a single message, testing the audience before a bigger move. |
| Not for | Brands that need an audience under 8, or zero involvement in gameplay. | Older teens, B2B, campaigns that need to go live next week. | Anything that has to be replayed, measured in-game, or owned by the brand afterwards. |
| Measured by | Players, sessions, leaderboard entries, live views, on-site visitors. | Visits, play time, items claimed, live views. | Views, peak viewers, mentions. |
Ranges are indicative, based on the campaigns we have run in Romania since 2022.
Before you send
the brief.
How long does a Minecraft or Roblox activation take?
Concept, plan and calendar come back in five working days, free. The build depends on scope: a single map can take days, a multi-stream season takes weeks. Live dates are locked with you at concept stage.
What do we need to give you?
A brief: the brand, the audience and the objective. We take it from there: world design, gameplay, creators, streaming, on-site setup and the report.
Minecraft or Roblox?
Minecraft gives the broadest reach in Romania and the biggest creator pool. Roblox fits when the audience skews younger. We recommend one at concept stage, based on your objective, and both are on the table.
How do you measure results?
Reach, watch time, players on the server, live audience and replay views, plus what the community did afterwards: clips, Discord activity, players coming back. You get a full report within days of the campaign closing.
Does it work for brands with nothing to sell to gamers?
Yes. Rețele Electrice ran an educational electricity-safety map with 46K+ views and came back for a second edition. If your audience plays, the format reaches them, whatever you sell.
Ready to go
in-game?
Whether you have a fully scoped campaign or just an idea you're testing, we'll come back with a concept, a campaign plan, and a timeline within five working days.