The playbook for
brands inside games.
How Minecraft and Roblox actually work for brands, what creators want from campaigns, and where Gen Z and Gen Alpha attention is moving next. Written by the team building the activations.
Notes from
inside the studio.
We write about gaming marketing the way we practice it: end-to-end, from the brief on the table to the stream that goes live. Some of these articles are strategic primers for marketing teams stepping into games for the first time. Some are deeper dives into trends, formats, and creator culture.
All of them come from real campaigns we've shipped.
Latest articles.
A gaming campaign puts a brand inside the games people play, not the ads they skip. The formats, how a campaign comes together, and real numbers from campaigns we've run for LEGO, NVIDIA, and Carrefour.
Read articleGaming marketing is how brands reach the audience that skips, blocks, and ignores traditional ads. What it is, the channels that actually work, and real numbers from campaigns we've run for LEGO, NVIDIA, and Carrefour.
Read articleA practical look at how gaming campaigns work in Romania, from the audience to the platforms to real campaign numbers, written by the studio that builds them for LEGO, NVIDIA, Carrefour, and Mountain Dew.
Read articleGaming activations are marketing campaigns built around play instead of ads. Here's how the format breaks down, what real campaigns look like in numbers, and how to tell a good one from an expensive logo placement.
Read articleHow Carrefour's Minecraft campaign grew from a YouTube series into a live show on the Bucharest Gaming Week main stage, and what changes when the audience is standing in front of you.
Read articleThe difference between a server players visit once and one they come back to, from a studio that has built both kinds.
Read articleThe generation that grew up inside Minecraft and Roblox learned to ignore ads before they learned to read. Here's who they actually listen to, and what that means for brands.
Read articleIn-game activations are how brands show up inside the games their audiences already play. Here's what they are, how they differ from sponsorships, and why they work.
Read articleFrom LEGO to Carrefour to NVIDIA, major brands are running campaigns inside Minecraft. Here's why the platform works, and what brands get out of it.
Read articleLet's build
your idea.
If something here sparked an idea, tell us about it. We'll come back with a concept, a creator plan, and a timeline within five working days.