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Gaming activations are marketing campaigns built around play instead of ads. Here's how the format breaks down, what real campaigns look like in numbers, and how to tell a good one from an expensive logo placement.
Citește articolulHow Carrefour's Minecraft campaign grew from a YouTube series into a live show on the Bucharest Gaming Week main stage, and what changes when the audience is standing in front of you.
Citește articolulThe difference between a server players visit once and one they come back to, from a studio that has built both kinds.
Citește articolulThe generation that grew up inside Minecraft and Roblox learned to ignore ads before they learned to read. Here's who they actually listen to, and what that means for brands.
Citește articolulIn-game activations are how brands show up inside the games their audiences already play. Here's what they are, how they differ from sponsorships, and why they work.
Citește articolulFrom LEGO to Carrefour to NVIDIA, major brands are running campaigns inside Minecraft. Here's why the platform works, and what brands get out of it.
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