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Minecraft · for brands and agencies

Minecraft activations for brands.

Custom servers, branded maps, tournaments and live events built around your campaign. Played by real audiences, streamed by Romania's biggest gaming creators, run end to end by our team.

Get a concept in 5 days See the work

19Minecraft campaigns delivered

13Brand partners, from LEGO to eMAG

500K+Views across published case studies

5 daysBrief to free concept

What we build in Minecraft

Six formats, one studio.

Custom Minecraft server

A private, branded world built from scratch, with minigames, missions and rewards designed around the campaign objective.

Branded Minecraft map

A playable map, Java or Bedrock, that carries the brand's story. Played live, at events or released to the community.

Creator campaign

Top gaming creators play your world live with their communities, across one stream or a full season.

Branded tournament

BedWars, SkyWars, Build Battle or a custom format, with real prizes and a live audience watching the brand win attention.

On-site activation

PCs, a branded world and our crew at malls, tours and festivals. The queue becomes the campaign.

Edutainment world

A map that teaches something real while people play, from how electricity works to safety or money.

How it works

From brief to a live Minecraft world.

Day 0

Brief

The brand, the audience, the moment you want to own and roughly when.

Day 5

Concept

Format, minigames, creators and calendar. Free.

Weeks 1–6

Build

World, minigames and brand assets, with weekly playable previews.

Launch

Live and report

Streams, stages or tours, then players, sessions, views and clips.

Case studies

Minecraft campaigns we have shipped.

Custom Minecraft Map + On-Site Activation

Why brands build in Minecraft

Minecraft is the best-selling game of all time and one of the biggest categories on YouTube. For brands it offers something rare: a world that can be built from scratch around a campaign, then played live by a creator's community or set up on PCs at a mall. The audience does not watch the brand, it plays with it.

What makes a Minecraft activation work

Built to brief. No recycled maps. Every server and minigame is designed around one objective: store traffic, a launch, awareness or education.
Short rounds, clear winners. Formats like parkour, dropper and build battle are understood in seconds, by players and by viewers.
Leaderboards and prizes. Competition brings players back, and real prizes give creators a story to tell.
One team end to end. World, gameplay, creators, live production and report from the same studio, on one timeline.

Proof

Carrefour's minigame server ran for a month on Gannicus96's channel and was renewed for a second season. Rețele Electrice's educational map came back for a second edition at Gaming Marathon. eMAG took a custom map on a seven-city mall tour with iSilent. Every case study shows the numbers.

FAQ

Questions brands ask

What is a Minecraft brand activation?

A Minecraft brand activation is a campaign where a brand appears inside Minecraft through gameplay, usually a custom server or map built around the brand, a branded tournament, a creator-led stream or an on-site event. Players interact with the brand instead of skipping an ad.

How much time does a custom Minecraft server for a brand take?

A single activation usually goes live in one to four weeks, a multi-stream campaign or a season in two to six weeks. You get a free concept, plan and calendar within five working days of the brief.

Can a Minecraft campaign work for brands with nothing to sell to gamers?

Yes. Rețele Electrice ran an educational electricity map that reached over 116,000 views in its second edition, and Carrefour used a minigame server to build store affinity across a month-long campaign that was renewed for a second season.

Do you only work in Romania?

We are based in Bucharest and most campaigns so far ran in Romania with Romanian creators. Builds, servers and maps work in any language and market, and we work with brands and agencies across Europe.

How do you measure a Minecraft campaign?

Players on the server, sessions, leaderboard entries, live and replay views of creator streams, and visitors at on-site stands. The final report comes formatted for the client deck.

Do you work with agencies?

Yes. We work directly with brands and as the gaming production partner for creative and media agencies, including white-label.

Keep exploring

Roblox brand experiences →What makes a branded Minecraft server work →Why brands build inside Minecraft →Gaming activations guide →

Put your brand in Minecraft.

Send two lines. Get a concept, a plan and a calendar in 5 working days.

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