Gaming Marathon Play Together

For the Gaming Marathon Play Together 2026 edition, Blocky Studios and Rețele Electrice brought back the custom educational Minecraft map first built for the Christmas 2025 marathon, proof that a well-designed branded world has a life beyond its first campaign.

iSilent hosted the live session on June 13, 2026, taking a new wave of viewers through the electricity-themed world: substations, power lines, and energy infrastructure rebuilt block by block, with challenges that teach how electricity actually reaches people's homes.

Why a comeback matters

Most brand activations are built, streamed once, and shelved. The Rețele Electrice map earning a second headline slot at a major Gaming Marathon edition shows the other path: a branded world strong enough to be reusable campaign infrastructure. The second activation cost a fraction of the first and reached a fresh audience.

What we delivered:

• Map revival and update for the Play Together 2026 edition
• Live session production with iSilent
• Rețele Electrice brand integration refreshed for the new event
• Real-time server management throughout the stream

The livestream became one of the best-performing Rețele Electrice activations to date, passing 116K+ views on YouTube, outperforming the original Christmas 2025 session and validating the map-as-asset approach.