Brand Activation

NVIDIA × Nocivanu

Client NVIDIA
Date April 2024
13K+
YouTube views
5
Levels
1.1M+
Creator reach
NVIDIA × Nocivanu — NVIDIA in-game activation by Blocky Studios

After the success of the NVIDIA RTX Experience with iSilent, NVIDIA came back to Blocky Studios to run the same concept with Nocivanu, a different Romanian creator, bringing a fresh audience to the same core activation.

The 5-level RTX Experience map was adapted for Nocivanu's style and community, with adjustments to pacing, difficulty, and presentation to suit his specific stream format. The underlying structure (Parkour, Race, Spleef, Maze, Build Battle) remained consistent, demonstrating the repeatability and scalability of the Blocky Studios activation model.

The 5 levels:

  1. Parkour: precision movement through an RTX-aesthetic course
  2. Race: speed-based competition with environmental obstacles
  3. Spleef: destructive arena play requiring spatial awareness
  4. Maze: navigation challenge in a labyrinthine branded environment
  5. Build Battle: creative finale under time pressure

What we delivered:

The NVIDIA x Nocivanu activation reinforced a key strength of Blocky Studios: the ability to run the same core brand concept across multiple creators, reaching different communities and multiplying campaign impact without rebuilding from scratch each time.

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